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UNION promises ‘performance you can trust’ with new rebrand

UNION promises ‘performance you can trust’ with new rebrand

 

We’ve got some very exciting news to share: UNION is rebranding, unifying its extensive experience and expertise to help better support all your door hardware needs.

Here, we wanted to take some time to talk you through what the rebrand means.

Over the years, we’ve always strived to be your number one choice for locks and door hardware. And, since 1840, we’re really proud that our commitment to innovation and quality has helped shape the evolution of door hardware. As we unveil our latest rebrand, please be assured that this commitment to high-quality performance remains our top priority.

So, why have we decided it’s time for a rebrand?

Well, we know that you’re faced with more choice and uncertainty than ever before. Because of this, we want to offer greater simplicity in terms of our hardware solutions. To achieve this, we realised we needed to make sure our brands and products were presented in a clear and easy-to-understand way. Our rebrand reflects this ambition.

Over time, UNION has grown to cover a much larger family of products. Our portfolio now includes architectural ironmongery from Dale Hardware and Excel Architectural Hardware, and panic exit hardware from Exidor. So, in line with our new rebrand, all of these will now be available as product ranges from UNION.

We’re also pleased to announce that the fast-fitting door handle and latch system, Jigtech, is now part of UNION’s line-up of high-quality products too.

In the coming months, you will start to see product packaging and merchandising being updated in stores. Of course, this will take some time to roll out, but we’ve no doubt you will see these changes start to take place very soon.

Our website has also had an overhaul (which we’re guessing you’ve already noticed!), and we’ve created a whole series of new assets to help support you, including a new trade catalogue.

In addition, we want to share our four  promises with you, our valued customers. These promises underpin everything we do:

1.    Specialist expertise

We’re proud to be at the forefront of door hardware and locking solutions, and we promise to provide you with products that will help you get every job done right, first time, every time.

2.    Innovative design

With almost 200 years of British design and engineering on our side, we are committed to creating products that are simpler, more effective and safer than ever before. This means you can work smarter, with products that look good and perform brilliantly.

3.    Product confidence

Our product range is tested above and beyond industry standards, providing you with solutions that will never let you down.

4.    Altogether easier

We know you’re busy enough already, so we promise to design and configure our product range so that finding the right solution and installing it is a hassle-free process.

 

Ultimately, our aim is to deliver performance you can trust, which is why it’s UNION’s new strapline.

Finally, we’d like to take this opportunity to say a big thank you for all your support so far.

As we launch UNION’s new rebrand, we’re so excited to have you alongside us. Together, let’s move forward into the next chapter of UNION’s story.

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